I took advantage of the beautiful spring-like weather this weekend to open all the windows in the house and let the fresh air blow all the winter staleness out .
Later, despite a nip in the air, I enjoyed the warmth of the sun in my backyard and it was hard not to think of Spring and the rebirth that occurs each year. My roses, which I pruned back in January, are leafing out and I know I will see my beautiful blossoms soon!
Along with the lovely promise of warmer weather comes a new energy in our lives, homes and our businesses. The urge to open the windows and get down to some Spring cleaning to prepare for longer and brighter days.
So, have you considered a Website cleanup, along with all your other Spring projects?
Many people start businesses and either use simple website builders to create their own site or pay a web developer to build their site for them and that’s it. There may be some content added along the way, but, in general, most people put their site up and let it sit.
So, it’s no wonder that you question whether or not your website is delivering results. There are some simple reasons:
- Sites developed with those “Site Builder” templates (like Yahoo or Go Daddy) lack many of the features that help with search engine optimization or, when you created your site, you probably were not aware of the multitude of little things that could help your site get ranked by the major search engines.
- Even the best designed site from a talented designer may not have the components of a well optimized site like page titles, meta data and alt tags on your images. All these help contribute to how high your page ranks in a Google search results page
- Search engines rate sites that have frequently updated content much higher than a site that is not updated regularly. This is one of the main reasons that a blog helps with your SEO, as new content is added frequently.
- And, speaking of content, does your site contain useful content, full of the key words that your target market would be looking for? Much like a closet, over time your site may become cluttered and disorganized with old, outdated content, reducing its effectiveness and appearing tired.
If you have any doubts about the effectiveness of your site, you should contact me for a free, no-obligation website review. Perhaps all it needs is a “Website Tuneup” to help it start generating results for your business or organization. Or, with your other Spring projects, maybe you are ready for a new Word Press site, that will make it easier for you to make simple updates yourself and will help re-establish your organization’s brand. Contact me and we can discuss what’s best for you!